The purpose of a museum or an exhibition is not about conveying information (which is a commodity in this information age) but invoking emotion from within, make a basis for reflection and let the visitor grasp the real significance of the situation. The whole idea is to present an experience.  I had one such memorable experience when I entered the permanent exhibition – Defending Human Dignity by Gringo Cardia, a Brazilian graphic designer and an artist  inside the International Red Cross and Red Crescent Museum in Geneva, Switzerland.

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